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Company profile:

Maytronics is a global leader in the swimming pool industry, specializing in pool solutions aiming to create exceptional water experience. our products include a wide variety of robotic pool cleaners, pool-safety products, and water treatment systems. We use innovative, automatic technologies to make pool maintenance simple and efficient, enabling pool owners to enjoy a clean, healthy and safe pool.

From the time it was founded in 1983, Maytronics has been producing its leading product line – Dolphin pool cleaning robots, a globally known name, Dolphin set new industry standards for technology innovation, design and reliability.

our journey

Maytronics in the Pool Market – A Story of Growth

Between 2010-2018, Maytronics’ share of the global market for robotic cleaners for private swimming pools grew from 32% to 46%, and Maytronics holds 38% of the public pool market. Our technology, service, distribution channels, product range, business focus, under the umbrella of our product and marketing strategies, drove this growth, supported by a strong organizational culture and a strategy of creating significant long-term relationships with everyone and in every aspect of our business.

Estimated Competitors Structure

Blue Ocean – Opportunities and an Immense Potential For Growth

The global swimming pool market is a niche market estimated at approximately 25.5 million pools worldwide. We see vast potential for long-term growth in this market.

blue ocean


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Market Value

Market Value

The Robotic Pool Cleaning Technology

Maytronics Dolphin is a smart solution that can thoroughly clean any pool, under any conditions. Using algorithms, sensors, and advanced navigation software, the robot learns the best and shortest way to navigate the pool and adapts itself to the pool's shape and in-pool obstacles to maximize performance and efficiency. The robot is equipped with an efficient and easy-to-use filtering and collection system for both fine and rough debris and an active brushing system that removes bacteria and algae from pool surfaces including floors and walls. The Dolphin also includes a water-flow mobility system that enables the robot to cover the entire pool area, keep close to walls, efficiently clean along the waterline, navigate and extract itself from obstacles. By using the robot, customers save substantial amounts of electricity, water, and chemicals, while enjoying an exceptional experience of a pure, clean and safe pool, and gaining peace of mind.

Maytronics Presents the Dolphin M600 – the Smart IoT robot

The newest addition to the Maytronics Dolphin M line is the next generation of pool-cleaning technology. It introduces advanced capabilities and options like our Always Connected technology, which enables users to control the robot at any time from any place using the MyDolphin™ Plus app.

The Dolphin M600, and gradually all of our models will be equipped with an IoT card connected to Maytronics’ big data and analytics infrastructure. Users will be able to manage their device effortlessly through their smartphones, including manual navigation, setting cleaning and activation plans and more.

During Piscine Global Europe Pool show 2018 (the leading European swimming pool industry event), Maytronics won the Innovation prize for excellence for smart pool products, for her breakthrough technology that places Maytronics robots in the smart home trend of self-learning products.

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